IMATAG is a French start up introducing a new technology that refigures the landscape of metadata in photo sharing services.
Metadata is data description about the image and its author, it is key to the protection of copyright and promotion of licensing. Yet it is under-used because breakable — therefore untrusted — and erasable.
IMATAG's new technology creates an UNBREAKABLE LINK connecting images, pixels and metadata. A code — unique to each image — is embedded in its pixels and INDESTRUCTIBLE wether the image is cropped or its colors altered. Once tagged by imatag it is simple to manage, share and track your photos and metadata on the internet. Thanks to imatag anyone can identify your images and metadata and connects with you.